Portfolio of recent works

Backer

Copywriter for brand, product and marketing

Brand, product and marketing copy.
Rewrite mission, vision, value prop, brand values.
New Tone of Voice Guidelines.
UX copy for new homepage, onboarding flow and landing page.
Email copy for all new user flows.
Influencer campaign brief for new brand launch.

Unfabled

Challenge: New e-commerce startup is growing but confused about where the brand sits in a busy emerging femtech space.

I provide strategy, analysis and content to help Unfabled standout from the noise and really sing out as a truly revolutionary new brand on the block.

Foundational project kickoff: mission, vision, value prop, brand values.
New IG Account Bio Copy.
New Tone of Voice Guidelines.
Brand, product and marketing copy.
Brand Story.
Tagline + slogan.
IG Account Analysis and Content Strategy.
Community survey + analysis.

Beams

Brand identity design + copy for a new social audio startup, inhouse.

Web + social

In-app and product
App store
About page
‘Story of Us’ origin story for web, social + investor decks
Community Guidelines

Editor + editorial direction

View this post on Instagram

A post shared by Beams — app (@beams)

Editor for all content on social posts for Beams on Instagram, Linkedin, and Twitter.

@vogue stories and ‘Dear Vogue’ zine

Creative and editorial direction for a new zine to celebrate Vogue’s youngest ever community-driven stories.

Editor for stories of 50+ emerging talents in fashion, photography, beauty, style and art for a new @vogue Instagram account. (Grew to 500,000 followers in first inaugural year).
Creatively directed and edited Vogue’s first ever zine and newspaper ‘Dear Vogue’, distributed to all featured artists. Led the team of photo editors, writers and producers who made the account and zine happen.
Included community event in London with 50+ attendees.