My passion is helping people share their stories to connect with others to make a difference. A journalist by training, I have more than 12 years’ experience working in the media and tech industries. I specialise in leading teams focused on community, social editorial and engagement strategy, forging connections through telling stories.

I am a writer and editor working with people, brands and communities to help tell their story.

Recently, I was Director of Brand & Community for a new social audio app Beams. I write fiction and non-fiction novels, short stories and poems.

In the past, I’ve worked as a community consultant for clients including Netflix, Tate, Art Fund and BBC. In this work, I provided workshops for group and 1:1 training on building communities through social editorial.

Previously, I worked at Vogue International, Condé Nast International, as Head of Social Strategy & Storytelling. Before that I worked at Instagram. I was hired as the first international employee to manage communities in Emea, later produce community content for Explore and Stories. Before Instagram, I worked at the Guardian in the newsroom, experimenting with new media to engage audiences.

My creativity in the workplace is fuelled by a love of dance, art, nature, writing, photography and travel. I live in West Cornwall, UK, with my artist husband Jonathan Michael Ray and our Bedlington terrier, Fossil. I am a trained Barre and Mat Pilates teacher.