Photo: Ali Kate Cherkis

Photo: Ali Kate Cherkis

My passion is finding new ways of helping people and businesses share their stories to connect to others and make a difference. A journalist by training, I have more than ten years’ experience working in the news and tech industry as reporter, producer, community manager, editor, creative lead and social media strategist. I am a writer/editor, thinker and trainer working in the media and art industry. I specialise in designing short-form social-mobile storytelling experiences and engagement projects, with a focus on building communities and connections.

Previously, I worked at Instagram on their flagship editorial team during the company's high growth period, pioneering approaches to storytelling through words and images for huge global audiences. I was the first international hire for Instagram, growing Instagram's community in Europe through editorial and community engagement projects, and later became a lead creative producer on the editorial team. My work included launching six in-language company accounts, hiring and training an international community team, penning posts for the main Instagram account, leading production for Instagram’s in-app editorial, curating video channels and creating strategy for new in-app storytelling experiences. I helped launch Instagram Stories globally, and was creative producer for @instagram, @instagramde, @instagramfr, @instagrames, @instagramrussia @instagramjapan and @instagrambrasil. Before Instagram, I worked at the Guardian for four years in the newsroom, experimenting with new media to engage audiences.

I am Head of Social Strategy & Storytelling for Vogue International, at Condé Nast International Digital. My role spans social editorial strategy for Vogue across 23 countries, and coordinating new approaches to social coverage of fashion and art global moments. My latest project was the launch of a new pioneering @vogue global account, of which I am global editor-in-chief. 

I work part-time as a freelance consultant, trainer and storytelling specialist for select clients including the Tate, Art Fund and BBC. I provide workshops, group and 1:1 training on building online communities and social editorial strategy, and am regularly invited to speak at journalism conferences on short-form storytelling for social media, including FIPP World Congress, Digital Journalism World Summit, 2018 and International Journalism Festival 2018. 

My creativity in the workplace is fuelled by a love of dance, art, nature, writing, photography and travel. I live in West Cornwall, UK, with my husband the artist Jonathan Michael Ray and bedlington terrier puppy Fossil. I am a trained Barre and Mat Pilates teacher (follow my fitness journey) and enjoy writing poetry and short fiction.