Hannah Ray (née Waldram) is a social strategist and storyteller. A journalist by training, she has more than eight years’ experience working in the news and tech industry as reporter, producer, community manager, editor, creative lead and digital strategist. She specialises in social media strategy and producing short-form mobile story experiences. Her passion is finding new ways of telling stories to connect people.
Hannah worked at Instagram on their flagship editorial team for three years from 2013-2016, pioneering approaches to storytelling through words and images for huge global audiences. She was the first international hire for the company, growing Instagram's community in Europe through editorial and events, and later became a lead creative producer on the team. Her work included launching six in-language company accounts, hiring an international community team, penning posts for the main Instagram account, leading production for Instagram’s in-app editorial, curating video channels and creating strategy for new storytelling experiences. Hannah helped launch Instagram Stories globally, and creatively produced Stories for @instagram, @instagramde, @instagramfr, @instagrames, @instagramrussia @instagramjapan and @instagrambrasil. Before Instagram, Hannah worked at the Guardian for four years in the newsroom, experimenting with new media to engage audiences.
Hannah currently works at Condé Nast International's Digital team as Head of Social Strategy & Storytelling for Vogue International. Her role spans social strategy for Vogues in eleven markets and coordinating new approaches to social coverage of fashion and art global moments and cross-country collaboration.
She continues to work as a freelance community consultant and Instagram editorial strategist for various clients including the Tate, Art Fund and BBC. She has provided workshops and training on building online communities, and invited to speak at conferences on short-form storytelling for social media, including FIPP World Congress and the Digital Journalism World Summit, 2018.
Hannah fuels her creativity through her passion for dance, art, nature, writing, photography and travel. She is based in southeast London, UK where she lives with her husband the artist Jonathan Ray, and teaches Barre and Mat Pilates (follow her fitness journey).