Connecting people through stories
I’m a content creator, producer and social strategist by training, but I don’t just find stories, shoot, edit, produce and write words. A deep passion for connecting people through stories drives everything I do.
My work at the Guardian on the news community team, Instagram’s flagship community team and Vogue international editorial team has cultivated an approach to telling stories in new and experimental ways, always through a community lens, with impeccable journalistic practices. My work is infused with with tried and tested formats using the latest up-to-date strategies.
I provide consultancy on community and brand development, Instagram editorial strategy, influencer events and account suite analysis.
I help you identify and understand your community, workshop visual voice statements to underpin all your visual output, identify your content areas and troubleshoot production workflows and blockers for content creation. I create community content programs and series to help your brand reach the right people in the right way.
I assist with hiring community staff and advising on team growth and hiring strategies.
I run half-day and full-day workshops on visual storytelling, community development and engagement, caption writing, video shooting and producing, and Instagram Stories for in-house teams and small businesses to invigorate, inspire and train in new skills.
Instagram Editorial Strategy
I run 1:1 sessions on the above, with bespoke Instagram insights audits for clients.
Following initial visual voice sessions, I work with clients 1:1 longterm on their Instagram presence and mobile social storytelling. My work is always through the lens of editorial — with a focus on telling stories to connect your community to meet identified goals.
I shoot and edit photos, video and live for mobile audiences and global communities on location.
I interview and write stories about people, projects, exhibitions and events for short-form editorial outputs.
I create shortform visual content (including photos, videos, + text) as well as live content from events, locations or experiences.
I experiment with new tools, understand new tricks and navigate the influencer network so you don't have to.
I produce photo, video and live stories for mobile, remotely, in-house or on location.
I plan editorial series and projects for social media channels; for one-off projects, events, campaigns, exhibitions, festivals and series. I create content ideas, creative briefs, timelines and publishing schedules, cross-functional checklists and implement frameworks to make things happen.
I work with existing social media and marketing teams to ensure all creative is delivered on time and to the best possible standards, being quick to change track or eliminate hold ups, and knowing the tools, tricks and industry best-practise to bring to the job.
I collaborate with a healthy network of top content creators globally to make projects delivered are world-class. I share my learnings and expertise with teams as I go, aiming to leave you with the tools you need to continue.
Creating and understanding communities is backbone to everything I do.
I’m an independent worker with initiative and drive to see through ambitious, ambiguous or experimental editorial projects from start-to-finish; including ideation, story planning, execution, post-production and audience analysis.
I can create production systems and workflows for new editorial projects, and can train in-house social producers on the job to enhance their work going forward.