Connecting people through stories
I’m a content creator, producer and social strategist by training, but I don’t just find stories, shoot, edit, produce and write words. A deep passion for connecting people through stories drives everything I do.
My work at the Guardian on the news community team, Instagram’s flagship community team and Vogue international editorial team has cultivated an approach to telling stories in new and experimental ways, always through a community lens, with impeccable journalistic practices. My work is infused with with tried and tested formats using the latest up-to-date strategies.
I provide 1:1 personal and company consultancy on community and brand development, Instagram editorial strategy, influencer events and account suite analysis.
I help you identify and understand your community, workshop visual voice statements to underpin all your visual output, identify your content areas and troubleshoot production workflows and blockers for content creation. I create community content programs and series to help your brand reach the right people in the right way.
I assist with hiring community staff and advising on team growth and hiring strategies.
I run one-hour, half-day and full-day workshops on visual storytelling, community development and engagement, caption writing, video shooting and producing, and Instagram Stories for in-house teams and small businesses to invigorate, inspire and train in new skills. I am currently working on a new workshop series for 2020. This includes:
Visual Storytelling on Instagram & How to Up Your Game Right Now A comprehensive course designed for micro- and small-medium businesses wishing to harness the power of storytelling on Instagram to elevate and further develop their brand, take their content to the next level to connect with their community.
This course will cover the key elements of visual storytelling on Instagram, explored from the lens of editorial best practice and community engagement. Each workshop is a mix of theory and practical skills-based learning in key visual storytelling techniques, which can be applied to a range of social presences with a variety of measures for their success.
The core principles which underpin the Instagram app form the basis for the course, as well as Hannah's first-hand experience working at Instagram on their community team, and later with a range of big media brands on developing their visual storytelling to transform their business
Mobile Video Workshop: Practical Session on creating mobile video for short-form social stories, particularly Instagram Stories. This is a practical session covering the basics, with an opportunity to add advance skills for enhancing your Instagram Stories; including shooting from the hip, building a narrative, pacing and sequencing, editing and producing on the go, storyboarding and post-production.
The workshop will cover on what to look out for when creating and producing social short-form video from events or experience, with a focus on engaging your community while creating beautiful visuals for your audience.
Short-form Caption Writing Workshop: Writing to an image is a nuanced skill, similar to reporting, headline-writing or poetry requiring extra practice and training. The best visual storytellers are proficient in caption or 'legend' writing and understanding what to leave in and edit out of a caption to shape it perfectly. This session will cover the basics of caption writing, plus how to engage readers and share the messages you want them to understand. Will also cover using hashtags, location and other Instagram caption features to engage your audience.
Honing your Visual Voice. A session designed to help attendees drill down into their visual voice and come away with a barebones strategy including goals + objectives, target audience and tone, using Instagram furniture, content types, series and calendar, a visual voice statement and mission. This will be the foundation for developing their brand on the platform. This is also a chance to discuss your ideas with Hannah 1:1 and get her key advice and consultancy to take your ideas further.
How to Harness the Power of Engaging Your Instagram Community Learn from Community Consultant and former Instagram employee Hannah Ray why storytelling should be at the heart of your Instagram strategy—a practical session including key insider insights, community theory, and instant training on how to take your Instagram to the next level.
How to Create an Engagement Project to Reach New Communities Have a big project coming up which you want to share and galvanise new communities around? Not sure where to start or how to use social media to stoke up the campaign? This practical session will take you through the ideation, brief, planning and execution for a successful social engagement campaign from start to finish, whether it's a new directoin, rebrand, exhibition opening, Instagram competition... this workshop will give you a toolkit as well as deeper understanding of how social communities can make your campaign work to deepen and drive engagement.
Instagram Editorial Strategy
I run 1:1 sessions on the above, with bespoke Instagram insights audits for clients.
Following initial visual voice sessions, I work with clients 1:1 longterm on their Instagram presence and mobile social storytelling. My work is always through the lens of editorial — with a focus on telling stories to connect your community to meet identified goals.
I shoot and edit photos, video and live for mobile audiences and global communities on location.
I interview and write stories about people, projects, exhibitions and events for short-form editorial outputs.
I create shortform visual content (including photos, videos, + text) as well as live content from events, locations or experiences.
I experiment with new tools, understand new tricks and navigate the influencer network so you don't have to.
I produce photo, video and live stories for mobile, remotely, in-house or on location.
I plan editorial series and projects for social media channels; for one-off projects, events, campaigns, exhibitions, festivals and series. I create content ideas, creative briefs, timelines and publishing schedules, cross-functional checklists and implement frameworks to make things happen.
I work with existing social media and marketing teams to ensure all creative is delivered on time and to the best possible standards, being quick to change track or eliminate hold ups, and knowing the tools, tricks and industry best-practise to bring to the job.
I collaborate with a healthy network of top content creators globally to make projects delivered are world-class. I share my learnings and expertise with teams as I go, aiming to leave you with the tools you need to continue.
Creating and understanding communities is backbone to everything I do.
I’m an independent worker with initiative and drive to see through ambitious, ambiguous or experimental editorial projects from start-to-finish; including ideation, story planning, execution, post-production and audience analysis.
I can create production systems and workflows for new editorial projects, and can train in-house social producers on the job to enhance their work going forward.